comparative advertising

comparative advertising读音音标

英 [kəmˈpærətiv ˈædvəˌtaɪzɪŋ]

美 [kəmˈpærətɪv ˈædvɚˌtaɪzɪŋ]

comparative advertising意思解释

释义

（指名与竞争对手产品进行比较的）货比货式广告，比较广告；

英英释义

Comparative advertising is an advertisement in which a particular product, or service, specifically mentions a competitor by name for the express purpose of showing why the competitor is inferior to the product naming it. Comparative advertising, also referred to as ‘knocking copy’, is loosely defined as advertising where “the advertised brand is explicitly compared with one or more competing brands and the comparison is oblivious to the audience.