brand equity

brand equity怎么读

brand equity的意思释义

释义

品牌价值; 商标资产；

英英释义

Brand equity is a phrase used in the marketing industry which describes the value of having a well-known brand name, based on the idea that the owner of a well-known brand name can generate more money from products with that brand name than from products with a less well known name, as consumers believe that a product with a well-known name is better than products with less well known names.Aaker, David A.

brand equity用法及例句

例句参考

Measuring Brand Equity Across Products and Markets

‘Managing Brand Equity: Capitalizing on the Value of a Brand Name’

The Measurement and Determinants of Brand Equity: A Financial Approach

An examination of selected marketing mix elements and brand equity.

Conceptualizing, measuring and managing customer based brand equity

Strategic Brand Management: Building, Measuring, and Managing Brand Equity.

Strategic Brand Management: Building, Measuring, and Managing Brand Equity.

Developing and validating a multidimensional consumer-based brand equity scale

Conceptualizing, Measuring, and Managing Customer-Based Brand Equity,” in: Journal of Marketing, Vol. 57, 1-22